Selling your home can be an exciting yet (sometimes) emotional time. If you’ve been in your home for a while, every part of the house tells a story. Strolling from room to room, you can vividly remember rocking your baby to sleep in the rocker in the bedroom’s corner, your first puppy’s favorite sleeping spot in front of the fireplace, and your daughter’s Sweet 16 party in the backyard pool. So many wonderful memories have happened over so many years! With those years and memories made, you’ve also accumulated a lot of “stuff” and perhaps some spots in your home that need to be freshened up. Because it’s impossible to sell those memories with your home, it’s important to rely on staging strategies to entice the new homeowner with images that can be completely their own.
I recommend to clients that it’s best to de-clutter and thoroughly clean the home prior to placing any home on the market. It’s okay to leave a few family photos up, but best to remove most of them because when selling your home, you want to make sure the potential buyer visualizes where his or her photographs will be displayed. Straighten closets; pack up unused items and scattered toys or accessories. Today’s buyers prefer neutral colors, walls and floors, so if you have time and money in the budget to paint, it’s not a bad idea to spruce up the main living spaces.
Why is staging important? A properly staged home creates something called “lifestyle vignettes” (RealtorMag.com) for interested homebuyers. When buyers walk through a home and see a chessboard on a comfortable ottoman, placed directly in front of the stone fireplace with drinks on the end table, they begin to see themselves in the scene. As a Realtor® in the Metro-East, I know which trends are working depending on local demographics. I can help you work with current trends, letting you know which ones are working locally, so you can create a buyer’s dream house. Depending on the home, it may only require organization and some fresh paint.
When you set the stage for potential buyers to see a home filled with fun and friends, it usually also involves food. Many stagers recommend setting the tables and the bar areas with nice plates, cloth napkins and drinking glasses, using a lovely centerpiece to tie it all together. The set up doesn’t have to be overly fancy, either. Simply use matching tableware to create a home that appears perfect for entertaining, whether it’s a family breakfast or a larger gathering with friends and family in the dining room.
Simple staging techniques don’t have to cost a lot of money, either. If you want to entice buyers to walk through that front door, it’s best to stage your entryway with a nice, new welcome mat, colorful flowers or greenery and a clean, welcoming entrance. Potential homeowners often drive by homes even before they schedule a walk-through, so it makes sense that you spend some time and energy on sprucing up the front of your home, helping to make a positive first impression.
Have a dark hallway or a wall that needs a new look? Maybe you’ve taken down some family photos and need something to replace the wall decor? Mounting mirrors in strategic places of the home can do a number of wonderful things. Mirrors enlarge spaces, add modern touches to the home, and light up hallways that lack natural lighting. Mirrors hung directly across from a window or placed next to one add even more lighting to the home, pulling in more sunshine. Many stores even sell mirrors in multi-packs and sizes, creating an impressive collage display that anyone can create.
Other staging tricks that work include outfitting a bathroom with white linens, fresh new shower curtains and some spa-like accessories. After you de-clutter the bathroom, it’s easy to update any bathroom with items that turn your outdated bath into a luxury spa. To set the stage, you can roll and stack new bath towels, place special soaps in a dish on the counter, and even add an orchid or other flower next to the sink.
Staging your home may require a little bit of forethought and some financial investment, but sellers will be happy to know that most staged homes sell faster than homes without staging methods. Look at photos online or in magazines, pay attention to displays at furniture stores, and think about items in your home that you can use (and items that may need to be placed in storage) to create a cozy, lived-in ambiance in your home that’s picture-perfect. Colorful vases, lanterns, books and plants can all be used to produce those “lifestyle vignettes” buyers are looking for in a new home.
As a licensed Realtor®, it is my goal to help individuals and families sell their home with confidence. I want the process to be pleasurable and profitable. If you aren’t sure why your home hasn’t sold yet or want tips on staging your home, I can help. Contact me for all of your real estate needs at (618) 978-2384 or email me at Sandie@SandieLaMantia.com.