Companies use color trends to boost brand awareness and product sales, but the research behind colors and how they impact consumers is anything but arbitrary. Color trends aim to appeal to emotions cause by world events, history and cultures, the economy, and the human need for change.
Ever since Pantone Color Institute’s first introduction of the Color of the YEAR (COTY) in 2000, a subtle blue called Cerulean, many paint manufacturers are announcing their own COTYs as well as curated “collections” of the year.
Behr’s choice for COTY 2020 is a fresh split-pea green called Back To Nature. The Behr 2020 Color Trends palette “was inspired by” natural elements such as sky, earth, water and plant life. Sherwin-Williams 2020 COTY is Naval, a classic ocean blue. The company’s 2020 palette is called Simply Blissful Color Collection. A pale peachy pink called First Light is Benjamin Moore’s selection for 2020. Their Color Trends 2020 palette combines “optimism and understatement.”
These color trends all have characteristics in common: they help promote familiarity, serenity, coziness and comfort.
Pain is among the easiest ways to update a home, so trying one of these soothing colors may help you create the serene room(s) you’ve always wanted.
I have definitely seen my share of paint colors over the years. So I am happy to give you my opinion! Contact me with any questions that you have about any of your current home or your future real estate needs. My number is (618) 978-2384 or email me at Sandie@SandieLaMantia.com.